{"title":"Brands","description":"\u003cp\u003eBrowse our Brands collection. Hot Sale.\u003c\/p\u003e","products":[{"product_id":"kerastase-premiere-decalcifying-repairing-pre-shampoo-treatment-for-damaged-hair-250ml","title":"Kérastase Première Decalcifying Repairing Pre-Shampoo Treatment for Damaged Hair 250ml","description":"\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\n\u003cp data-start=\"324\" data-end=\"534\"\u003eKérastase Première Decalcifying Repairing Pre-Shampoo Treatment is an intensive first-step repair treatment designed to remove calcium build-up from hard water while strengthening damaged hair before cleansing.\u003c\/p\u003e\n\u003cp data-start=\"536\" data-end=\"800\"\u003eThis powerful pre-shampoo treatment works deep within the hair fibre to neutralise excess calcium that causes rigidity, dullness and breakage. It restores flexibility, improves strength and prepares hair to receive the full benefits of the Première repair routine.\u003c\/p\u003e\n\u003cp data-start=\"802\" data-end=\"943\"\u003eUsed before shampooing, it helps reinforce weakened hair structure while improving softness, shine and manageability from the very first use.\u003c\/p\u003e\n\u003cp data-start=\"945\" data-end=\"1048\"\u003eIdeal for damaged, colour-treated or chemically processed hair exposed to hard water or styling stress.\u003c\/p\u003e\n\u003cp data-start=\"1050\" data-end=\"1066\"\u003e\u003cstrong data-start=\"1050\" data-end=\"1066\"\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1068\" data-end=\"1338\"\u003e• Removes calcium build-up from hard water\u003cbr data-start=\"1110\" data-end=\"1113\"\u003e• Strengthens weakened hair fibre before washing\u003cbr data-start=\"1161\" data-end=\"1164\"\u003e• Improves softness and flexibility\u003cbr data-start=\"1199\" data-end=\"1202\"\u003e• Reduces breakage and stiffness\u003cbr data-start=\"1234\" data-end=\"1237\"\u003e• Boosts effectiveness of the Première routine\u003cbr data-start=\"1283\" data-end=\"1286\"\u003e• Leaves hair smoother, shinier and easier to manage\u003c\/p\u003e\n\u003cp data-start=\"1340\" data-end=\"1354\"\u003e\u003cstrong data-start=\"1340\" data-end=\"1354\"\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1356\" data-end=\"1508\"\u003eApply generously to damp lengths before shampooing.\u003cbr data-start=\"1407\" data-end=\"1410\"\u003eMassage through mid-lengths and ends section by section.\u003cbr data-start=\"1466\" data-end=\"1469\"\u003eLeave on for 5 minutes.\u003cbr data-start=\"1492\" data-end=\"1495\"\u003eDo not rinse.\u003c\/p\u003e\n\u003cp data-start=\"1510\" data-end=\"1623\"\u003eLayer Bain Première Decalcifying Shampoo directly over the treatment.\u003cbr data-start=\"1579\" data-end=\"1582\"\u003eMassage and emulsify.\u003cbr data-start=\"1603\" data-end=\"1606\"\u003eRinse thoroughly.\u003c\/p\u003e\n\u003cp data-start=\"1625\" data-end=\"1666\"\u003eFollow with Première Conditioner or Mask.\u003c\/p\u003e\n\u003cp data-start=\"1668\" data-end=\"1833\"\u003e\u003cstrong data-start=\"1668\" data-end=\"1704\"\u003eLaura loves this product because\u003c\/strong\u003e it transforms hard-water-damaged hair from the very first step of the routine, making everything applied afterwards work better.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":56157233086756,"sku":"upb1787918231980","price":49.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/1869\/8532\/files\/kerastase-premiere-decalcifying-repairing-pre-shampoo-treatment-for-damaged-hair_1.jpg?v=1787918236"},{"product_id":"kerastase-chronologiste-overnight-youth-serum-90ml","title":"Kérastase Chronologiste Overnight Youth Serum 90ml","description":"\u003cp data-start=\"266\" data-end=\"610\"\u003eThe Kérastase Chronologiste Overnight Youth Serum is a luxurious overnight leave-in treatment designed to restore hydration, smoothness and strength while you sleep. Infused with Hyaluronic Acid, Vitamin E and Abyssine, this lightweight serum helps target visible signs of ageing hair, improving softness, elasticity and shine from root to tip.\u003c\/p\u003e\n\u003cp data-start=\"612\" data-end=\"833\"\u003eWorking overnight when the hair fibre is most receptive, the formula helps reduce dryness, improve manageability and protect against friction from pillows, leaving hair smoother, fuller-looking and revitalised by morning.\u003c\/p\u003e\n\u003cp data-start=\"835\" data-end=\"851\"\u003e\u003cstrong data-start=\"835\" data-end=\"851\"\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"853\" data-end=\"1063\"\u003e• Hydrates hair fibres overnight\u003cbr data-start=\"885\" data-end=\"888\"\u003e• Helps reduce signs of ageing hair\u003cbr data-start=\"923\" data-end=\"926\"\u003e• Improves softness, elasticity and shine\u003cbr data-start=\"967\" data-end=\"970\"\u003e• Protects hair from overnight friction damage\u003cbr data-start=\"1016\" data-end=\"1019\"\u003e• Leaves hair smoother and easier to style\u003c\/p\u003e\n\u003cp data-start=\"1065\" data-end=\"1079\"\u003e\u003cstrong data-start=\"1065\" data-end=\"1079\"\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1081\" data-end=\"1247\"\u003e1 Apply to damp or dry hair before bedtime\u003cbr data-start=\"1123\" data-end=\"1126\"\u003e2 Distribute through mid-lengths and ends\u003cbr data-start=\"1167\" data-end=\"1170\"\u003e3 Leave in overnight\u003cbr data-start=\"1190\" data-end=\"1193\"\u003e4 No rinse required\u003cbr data-start=\"1212\" data-end=\"1215\"\u003e5 Style as normal in the morning\u003c\/p\u003e\n\u003cp data-start=\"1249\" data-end=\"1378\"\u003e\u003cstrong data-start=\"1249\" data-end=\"1285\"\u003eLaura loves this product because\u003c\/strong\u003e it transforms hair overnight so it feels softer, smoother and healthier with minimal effort.\u003c\/p\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":56157241311524,"sku":"lgb1787918236836","price":61.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/1869\/8532\/files\/kerastase-chronologiste-overnight-youth-serum-90ml_1.jpg?v=1787918242"}],"url":"https:\/\/www.cedarandbloom.shop\/collections\/brands.oembed","provider":"My Store","version":"1.0","type":"link"}